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Leonardo Myers
Leonardo Myers

Digital Signage €? Our Journey (part 2)

As digital signage becomes a critical part of the customer journey and self-serve transactions are on the rise, companies are turning to Adobe for signs that can deliver smart, dynamic content, and create real-time, personalized experiences that scale.

Digital Signage – our journey (part 2)


Four out of five brands notice a 33% increase in sales after adopting digital signage. This Visix infographic gives you 12 ideas for digital retail signs you can use to boost sales and improve the in-store experience.

Studies show that employee recognition drives engagement and increases financial performance. You can use digital signage to highlight achievements and boost morale. Download this Visix fact sheet to see 12 statistics that show why employee recognition matters.

You only have a few seconds to engage students, staff and visitors to your school. Download this infographic for ideas on where to put your screens and the content to show on digital signage in schools.

Lexna Baptist Church repeatedly experienced difficulty delivering messages to parishioners across locations. To combat this problem, Lexna Baptist Church implemented CAYIN digital signage to foster a stronger bond between the main church and its campuses and to build an interactive mission wall to promote community activities.

Discover what Coates is doing in QSR and Retail to help clients successfully navigate their digital challenges. Also, learn how a CMS solution unlocks many benefits and capabilities regardless of where brands are in their digital maturity journey.

Digital signage is an evolving medium and it is an interesting mix of the traditional and the new age. It can be a challenge to design impressive digital signage, but by following these tips, you too can design awesome digital signage.

Digital Signage was still an emerging trend in 2004, when Xibo entered the market. While larger corporations were in the early stages of adoption, many businesses did not recognise the benefits of a digital signage solution.

Over the last 18 years Xibo has grown to become a global leader in the Digital Signage industry. We provide digital signage solutions to over 36000 businesses across 186 countries worldwide, with more than 55,000 displays using Xibo. Our solution set has expanded greatly to include the core Xibo CMS and players across Android, Linux, Tizen, webOS and Windows as well as our Cloud hosting solution and custom Design and Development offerings, not to forget our Xibo Adspace DOOH platform.

As a business and as a team, we are always growing and always innovating! We look forward to welcoming more future-thinkers to the team to help us continue building new ideas and concepts for digital signage around an ever changing global market.

Our active community is thriving and continues to be a valuable source of support to our customers. We continue striving for digital signage to be part of everyday life across all industries and businesses.

At Xibo, we are committed to providing a fully functional digital signage solution entirely open source, under the AGPLv3 licence. With that goal in mind the core of Xibo, the content management system, is open source as are our players for Windows and Linux.

Our journey with digital signage has been a long one, and although we started with an entirely open source solution, it became quickly apparent that users liked and appreciated the open nature of our software, but also wanted additional services such as a hosted Xibo CMS, players for other types of hardware and support.

To look beyond funnel-inspired push marketing, companies must invest in vehicles that let marketers interact with consumers as they learn about brands. The epicenter of consumer-driven marketing is the Internet, crucial during the active-evaluation phase as consumers seek information, reviews, and recommendations. Strong performance at this point in the decision journey requires a mind-set shift from buying media to developing properties that attract consumers: digital assets such as Web sites about products, programs to foster word-of-mouth, and systems that customize advertising by viewing the context and the consumer. Many organizations face the difficult and, at times, risky venture of shifting money to fundamentally new properties, much as P&G invested to gain radio exposure in the 1930s and television exposure in the 1950s.

Toshiba digital signage solutions can engage, entertain and educate your customers while enhancing your brand image. Our team of experts is dedicated to providing affordable and reliable digital signage solutions, no matter what your business objectives.

Whether you're experienced in signage or looking to fulfill a one-off opportunity, this training session introduces the industry essentials and challenges, our solutions, our partner program, and how to move ahead with your next digital signage installation.

Digital signage is a high profile tool which informs the UBC Sauder community and visitors by featuring information of interest on digital screens throughout the Henry Angus Building at the UBC Vancouver Campus. Faculty, staff members, and approved student groups of UBC Sauder can submit digital signage content. At this stage, external advertising is not permitted.

Although often relegated to the back seat, the process of content creation drives the success of a digital signage program. It is therefore essential to develop a mental map of each component stage, from strategizing and budgeting, through development and optimization, and to address the unique requirements and challenges of each one. With a clear plan in place, potential stall-outs are easily avoided, and obstacles, overcome. What follows is a collection of tips and tricks that we have developed in the course of our experience, and found helpful in navigating some of the difficulties that inevitably accompany a creative undertaking. We here pass them on to you to help better position you for your next endeavor.

Optimizing your playlist requires the delicate counterbalancing of numerous considerations, all within the framework of your budget and network objectives. Loop length, for example, must be in step with audience dwell time. Make your playlist too long, and it will be a waste of network resources; too short, and you will forfeit network opportunities. Couple dwell time with the return rate of your audience; multiply by an effective frequency of 4-7 (the number of times a viewer needs to be exposed to a message before it is thoroughly communicated); and add to that any wish to day-part, or employ triggers, feeds, or logic that activates different content depending on the time, or viewer body-language or demographics and you will begin to get the measure of what it is to develop a strategic plan that truly capitalizes on the possibilities of digital signage.

Content licensing does not abide by the "finders, keepers" rule. Possession of an asset does not necessarily confer the right to display it in a commercial setting, even if it was acquired "for free" - a reality sometimes difficult to accept in a world where side-stepping costs is so often possible. However, several lawsuits over the years have been brought against digital signage companies whose network owners failed to negotiate an agreement (either in the form of a one-time payment, or an ongoing subscription) with the owner of every asset in their playlist. Given the costs incurred by such a lawsuit, it's essential to address licensing costs early and often, and to ensure that a line item appears in the budget from the very beginning. "But that CNN feed says that it's free..." Look again at the terms. Free news feeds, and most free or inexpensive weather feeds are available only for non-commercial use.

Talking money is like talking politics: everyone has an opinion, and no one is right. The question of budget must therefore be addressed both early in the development process, and regularly throughout the lifecycle of a project, for content carries a cost not only to create, but to maintain. The viewing frequency, and relationship it bears with its physical context give it a limited shelf-life, and while you would ideally have a surplus of content from which to chose, and/or assets with an automated feature, the project will, in fact, require ongoing programming, editing and management. True, most CMS (content management systems) now support advance scheduling, but someone still needs to oversee that task. The success or failure of a digital signage project therefore will depend on the project owners ability to accurately and creatively manage the fixed initial costs and variable ongoing costs to collect, license, and schedule content assets all powered by the most costly line item: human capital.

What objective do you aim to meet by means of your digital signage network? From your viewers' point of view, a digital sign is not much different from a traditional printed sign. Both boil down to a message on a wall, and therein lies their value for audience and advertiser alike. Why then is so much attention and money diverted to the frame and mounting instead of the message? Mounts, frames, and hardware are inherently depreciating assets. It is the quality of your content strategy and execution that will make your 2-million dollar investment in digital signage worth 1 million, or 5. Funneling every piece of content through your network objective (ROO/ROI) is therefore the aim to which you should direct your primary energy as a network operator on day one and year five.

Leading digital signage industry analyst and consultant Lyle Bunn died Oct. 9 of complications from colon cancer. He was a longtime friend of and contributor to and sister site

If you deploy digital signage solution without some planning, you could end up with ignored screens and wasted time. With just a little extra effort, though, your solution can launch out of the gate ready to impress.

Is McDonald's the catalyst for disruption in the fast food and retail industries alike? According to this digital signage blogger, the latest disruption in retail is here, and innovative companies such as McDonald's are paving the way.


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